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February 12th, 2016 
admin Follow instruction in attached word document
Please use this prescribed textbook its vital information:
Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage. Bob de Wit, Ron Meyer
LINK :
https://books.google.com.au/books?id=A7s-EYuPg7wC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Use the illustrative examples from each respective chapter, for example question 1 a is from pages 25 to 74. RATIONAL reasoning would have a specific case study page 43 under exhibit 2.2..etc
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